Cinema advertising campaigns are scheduled by cinema weeks, which run from Thursday to Wednesday. This aligns with movie release schedules and industry standards.

Key considerations:

• Start timing: Campaigns can start one week from today to ensure proper preparation time
• Duration options: Choose from 1-12 weeks based on your marketing objectives
• Seasonal pricing: Some weeks have higher or lower costs based on cinema attendance patterns
• Holiday periods: Popular weeks during school holidays may have different pricing

Recommended durations:

• With a campaign period of at least 4 weeks, we can offer you a minimum guaranteed number of visitors for your campaign.

Choose which cinemas will display your advertisement. You have two selection methods to fit different campaign strategies.

Selection Types:

Individual Cinemas

• Select specific cinema locations one by one
• Perfect for targeted local campaigns
• Ideal when you want to focus on particular areas or demographics
• Full control over exact locations

Cinema Parks

• Pre-defined groups of cinemas that work well together
• Convenient for broader regional campaigns
• Optimized combinations based on audience reach and market coverage
• Cost-effective for larger campaigns

Tips for selection:

• Consider your target audience location and demographics
• Review the cinema list to understand your coverage area
• Larger selections may qualify for volume discounts
• Each cinema has different pricing based on location, popularity, and number of screens/seats

Buying routes determine which movies will show your advertisement. Different routes target different audiences and have different pricing structures.

What are Buying Routes? Buying routes are pre-defined packages that group movies by genre, target audience, or popularity. Each route has its own pricing multiplier based on the expected audience reach and demographics.

Common Route Types:

• Mission:Everyone: literally all movies
• Mission:Family: Family-friendly movies, animated films, suitable for kids and parents
• Mission:NoKids: action, thriller, and other genres not suitable for children

Considerations:

• Your target audience should align with the typical viewers of movies in the route
• If your content is not suited for young audiences, avoid routes like Mission:Family (e.g. alcohol, violence, etc.)

Configure the technical specifications for your cinema advertisement spot.

Spot Length Options: Cinema advertisements come in standard durations. The length affects both pricing and impact:

• 15 seconds: Quick, punchy messages; lowest cost but limited storytelling
• 30 seconds: Industry standard; balanced cost and creative flexibility
• 45 seconds: Extended messaging; good for complex products or services
• 60 seconds: Full narrative capability; premium pricing for maximum impact

Pricing Impact:

• 30-second spots are the baseline (price multiplier: 1.0)
• Shorter spots typically cost less per second but may have minimum fees
• Longer spots cost more but offer better cost-per-second value for extended campaigns

Advertisement Production:

• Existing Advertisement: You already have a completed spot ready for cinema use
• Need Production: You'll need help creating the advertisement (additional production costs may apply)

Technical Requirements: All cinema spots must meet technical broadcast standards for audio, video quality, and format specifications.