Cinema advertising campaigns are scheduled by cinema weeks, which run from Wednesday to Tuesday. This aligns with movie release schedules and industry standards.

Key considerations:

• Start timing: Campaigns can start at the earliest once the final confirmation and materials have been received at least 7 days prior to the start date
• Duration options: Choose from 1-12 weeks based on your marketing objectives (min. 4 weeks recommended)
• Seasonal pricing: Some weeks have higher or lower costs based on cinema attendance patterns, with popular holiday periods, such as school holidays, often priced differently

Choose which cinemas will display your advertisement. You have two selection methods to fit different campaign strategies.

Selection Types:

Individual Cinemas

• Select specific cinema locations one by one
• Perfect for targeted local campaigns
• Ideal when you want to focus on particular areas or demographics
• Full control over exact locations

Cinema Parks

• Pre-defined groups of cinemas that work well together
• Convenient for broader regional campaigns
• Optimized combinations based on audience reach and market coverage
• Cost-effective for larger campaigns

Tips for selection:

• Consider your target audience location and demographics
• Review the cinema list to understand your coverage area
• Larger selections may qualify for volume discounts
• Each cinema has different pricing based on location, popularity, and number of screens/seats

Buying routes determine which movies will show your advertisement. Different routes target different audiences and have different pricing structures.

What are Buying Routes? Buying routes are pre-defined packages that group movies by genre, target audience, or popularity. Each route has its own pricing multiplier based on the expected audience reach and demographics.

Common Route Types:

• Mission:Everyone: literally all movies
• Mission:Family: Family-friendly movies, animated films, suitable for kids and parents
• Mission:NoKids: action, thriller, and other genres not suitable for children

Considerations:

• Your target audience should align with the typical viewers of movies in the route
• If your content is not suited for young audiences, avoid routes like Mission:Family (e.g. alcohol, violence, etc.)

Configure the technical specifications for your cinema advertisement spot.

Spot Length and Price Impact: available in standard durations, with 30 seconds as the industry-standard baseline (price multiplier: 1.0). Shorter spots generally cost less overall but may include minimum fees, while longer spots increase total cost yet often provide better cost-per-second value for extended campaigns and higher impact.

Advertisement Production:

• Existing Advertisement: You already have a completed spot ready for cinema use
• Need Production: You'll need help creating the advertisement (additional production costs may apply)
• Technical Requirements: All cinema spots must meet technical broadcast standards for audio, video quality, and format specifications.